Monitoring

Monitoring online advertising
For standard banner ads
* Check if you have multiple ads running at the same time on the same site
* Track which one of those ads are bringing you real leads
* Check if people are actually reading your ads
* Keep track of the websites where you posted the ads

For banner exchanges
* Check if the banner is being displayed as agreed
* Track the click through ratio for the banner
* Check if you are actually getting the banner exchange ratio promised when you signed up

For bulk hits
* Check if the amount of hits purchased are actually delivered
* Monitor the demographics of visitors to your website.
* Find out which links on the landing page are getting the most clicks